Targeted Storm

This morning I woke up to half a dozen targeted Storm Greetings in my mailbox. They looked like this:

Movie-quality postcard for (My Email Account Name)

Class mate(yexnjcegftuory@mittromney.com) has created Movie-quality postcard for you (My Email Account Name)
at lavacards.com.

To see your custom Movie-quality postcard, simply click on the following link:

http://xxx.xxx.xxx.xxx/

Send a FREE greeting card from lavacards.com whenever you want by visiting us at:
This service is provided and hosted by lavacards.com.

These are the first to include the account name used in the email. People may believe the authenticity of these emails because they do appear more targeted.